We all have heard content is the king. However, the truth is that search engine optimized content is the real king. Hence, for content optimization, you need to do some special SEO activities. One such important SEO activity is Internal Linking. Knowing how to do internal linking for SEO benefits your SERP Rankings significantly. Hence, you will understand the Internal Linking, Importance of Internal Linking and How to do it for SEO in this article.
What is Internal Linking?
Internal Linking is the process to link the web pages of the same website. In other words, Internal Links are the links of the same domain but different pages.
For example – Youtube.com is a single domain and all the other videos pages having any link such as youtube.com/xyz, youtube.com/abc etc are the internally linked web pages.
You can also say that internal linking is a process of generating hyperlinks pointing to other webpages of the same website.
Know the Importance of Internal Linking
Most of us know that Google crawlers follow the links on websites. It is the basic method of how google and other search engines find the content on a website and then rank it in SERP.
In other words, Google gives more importance to your website and webpage if they have a lot of links pointing to it.
For example, Assume you are providing SEO Services. The most important page for your website will be the Landing Page and Home Page.
So, to rank the Landing Page of your services, you must use the internal linking on other webpages such as About us, contact us, blogs etc.
The Internal Linking will allow Google to understand that your service page is the most important and should be ranked in SERP.
So, if you want to rank on google, you must tell it which pages are the most important through Internal Linking and other SEO activities such as:
- Use Meta Tags for SEO
- Utilize other External Links through Guest Posting, SMO Techniques, Social Bookmarking, and Social Media Optimization
- Learn about other SEO Concepts such as Image Alt Tag to increase the quality of internal pages providing Internal Links to other pages.
- Follow the Best Techniques of Content Optimization for SEO and boost the quality content of your already ranked pages.
How to do Internal Linking?
Decide the basic structure of website.
Your website’s structure is the most important for users and Google to understand the content of the website.
Hence, you should make the website structure simple and clear.
Furthermore, The web pages that are the most important should be decided initially. It will allow you to point the internal links naturally to the most important web page.
In simple words, the child pages should be pointing internal links to the parent pages.
Use Keywords in Anchor Text
Anchor-Texts is the visible text of the links to the user. In other words, it’s like a name that you give to the links.
For example, https://digitalworldseo.com is the link and here Digital Marketing Blog is an Anchor Text.
Google also finds the importance of internal links through anchor-text. Therefore, you should use a proper keyword and its synonyms for internal linking. However, avoid using the same anchor texts for two different pages.
Use Links in Context
You should use internal links in the context or the content of the website.
For example, the Internal link should be in between a sentence.
It allows Google and users to understand that these webpages are related.
Prefer Do-Follow Links for Internal Linking
Internal Linking can also be used to pass on the link juice and domain authority. Hence, you should prefer using do-follow links.
Put the Links it in beginning of the page
When you put up the internal links on the beginning of the page, users will spend more time on your website.
As a result, your bounce rate will reduce and Google will find that your pages are interesting to people and should have higher ranking in SERP.
To get all updates of digital marketing, you are a few clicks away from digitalworldseo. The best Digital Marketing Blog site. You can read many other valuable topics like this at Digitalworldseo to understand more about Google updates. SEO, SMO, Digital Marketing, and Content Marketing.