Entering a term into any search engine returns pages (results) that are either closely related to or exactly match your search query due to search engine optimization.

There’s nothing unusual about this to a typical user. However, for many organisations, being in front of clients whenever they express an interest in a similar product or service may mean a significant revenue. 

Therefore, learning about Search Engine Optimization is beneficial to almost everyone. In this article, you will understand all about SEO. This Search Engine Optimization Step-by-Step Guide tries to cover all about SEO in simpler terms for you.

What is SEO? What is SEO in Digital Marketing?

SEO (Search Engine Optimization) is the practice of optimising a website or piece of content so that it appears higher in Google’s search results. 

Organic position in search engine results is what sets SEO apart from other forms of paid advertising. 

Thus, SEO is a practice that doesn’t use other forms of advertising such as google ads. 

To put it simply, Search Engine Optimisation (SEO) is the process of increasing a website’s visibility in organic search engine results pages (SERPs) for a certain set of keywords/phrases.

Using Search Engine Optimization you can attract the relevant customers to your website. There are several other uses of SEO such as:

  • Increase the organic visibility 
  • Boost the credibility
  • Target the Complete Market Funnel
  • Optimise User Experience
  • Help PPC(Pay-per-click) to succeed quickly.

Optimising your site’s content for search engines is known as on-page SEO, or “on-site” SEO. 

On-page SEO helps search engines better comprehend the content on your site, which is beneficial to your marketing efforts. 

Once Google has a good understanding of your website, it may reward you by displaying your site for related search queries.

Some of the best ways to optimise your On-Page is to:

What is Keyword in SEO?

The concepts and subjects that form the subject matter of your content are referred to as keywords. 

In other words,  Keywords in SEO are the words and phrases that people type into search engines, or “search queries,” in the context of SEO.

Optimising your Content for Keywords is the main target of SEO in Digital Marketing. So, Ranking of content is done only when your content focuses on the intent of the user or keyword.

Off-page SEO

Off-page SEO encompasses anything that doesn’t take place on your website.

The goal of off-page SEO is to increase your company’s visibility and credibility, which may lead to more customers and revenue. 

So, The term “off-page SEO” refers to everything you do outside of your website to improve your search engine rankings. 

Working on external elements like generating links from credible sites in the same domain as you, effective social media marketing, having consumers leave great reviews on various online forums, etc., is part of the process. 

The best and must Off-Page Activities are as follows:

Thus, The act of obtaining links pointing to your website from other websites is known as “link building.” Because it has a significant impact on how search engines like Google rank web pages, creating links is extremely essential.

Content marketing, developing valuable resources, email outreach, broken link building, and public relations are some of the most common and best link building tactics.

Backlinks are simply internet links that websites use to point one another. In other words, linking  one website to another website is known as Backlink.

For example, A backlink is your site ABC.com mentions the link of youtube.com in the website. Here, Youtube.com gets the link from ABC.com. This link is known as backlink.

Thus, Linking to another website creates a “backlink,” which is simply a link but has a significant importance in SEO.

Having backlinks is a sign of trust from one site to another, which is important for SEO.

Backlinks to your site are a signal to search engines that your content has been endorsed by others.

Search Engines specially Google uses PageRank Algorithm based on backlinks to decide the ranking of webpages .

Thus, a good amount of backlinks can result in higher rankings. 

What is YouTube SEO?

A complex algorithm governs how your content shows in search results on sites like YouTube. 

Thus, The method of optimising your channel’s page, playlist, metadata, description and videos is referred to as YouTube SEO. 

You can also define YouTube SEO as a process that allows you to organically obtain higher rankings in search results of YouTube. 

Important Tips for YouTube SEO
  • Ensure that your video descriptions and meta descriptions are well-written and optimised.
  • Promote related videos using cards.
  • Make natural use of well-researched target keywords
  • Organise your video into the most appropriate category.
  • People should be encouraged to leave a comment and subscribe to your YouTube channel and boost the engagement
  • Keep an eye on the competition for your keywords.

Technical SEO

By using technical SEO tactics, you can optimise your site to match contemporary search engine standards and so enhance your organic ranks on the first page of results. 

This includes crawling, indexing, rendering, and the overall structure of the website. 

Thus, Technical SEO is the activity that you need to perform in order to show the search engines that your site has technical characteristics that they need to rank a website.

Important Technical SEO activities include:

  • Installation of SSL Certificate
  • Make website more mobile-friendly
  • Use Hosting that makes your site more responsive and quick
  • Create an XML Sitemap
  • Enable AMP
  • Register the site on Google Search Console
  • Make sure URLs have a clear and short structure
  • Add robots.txt file

Why is SEO(Search Engine Optimization) important?

Using search engine optimization (SEO) on your website or blog may provide you a steady stream of targeted visitors for free. Furthermore, SEO is important because:

  • Search engine users are more likely to choose one of the top five suggestions in the search engine pages when they look for a word or phrase (SERPS). SEO (Search Engine Optimization) is a powerful tool that may help you get new clients and increase traffic to your website.
  • SEO might provide you an advantage over your competitors. Assuming two websites are offering similar products, the search engine optimised site is more likely to attract more customers and generate more revenue.
  • While most marketing strategies aim to reach a certain group of people, SEO allows you to reach potential customers at any moment in the purchasing cycle, regardless of where they are in the funnel.
  • Rankings, conversions, and website traffic may all be tracked using SEO. Google Analytics, for example, provides a wide range of information that can be drilled down to a very fine level.

Difference Between SEO and PPC

SEO and PPC are two very different things. PPC advertising is paying for people to click on search engine ads that carry them to your website. 

SEO is getting people to find your site through other means. 

In other words, it is all about developing and promoting high-quality content in order to gain backlinks, which in turn helps your site rise to the top of Google’s search results page.

How do Search Engines work?

A search engine crawls hundreds of billions of online pages using its own web crawlers to get the most relevant results. SEO bots and spiders are two of the most prevalent terms used to describe these site crawlers. The stepwise working of Search Engines is as follows:

  • Crawling

When searching the Internet, crawlers examine each URL’s source code and content to identify relevant information.

  • Indexing

After a crawl, the crawled content is indexed and organised. When a page is included in the index, it has a better chance of showing up when users conduct relevant searches.

  • Ranking

In order to answer a searcher’s question, search engines go through their database of indexed pages to find the most relevant material. Then, Search results are ranked according to their relevance.


SEO(Search Engine Optimization) is an effective technique in digital marketing to get the desired results. SEO is a free technique however you can not do everything in SEO yourself. Therefore, you should also know about the benefits of hiring a digital marketing agency.

FAQ of Search Engine Optimization

Although link building is an important part of SEO, purchasing links and links from spammy websites can actually harm your search engine results rather than assist. These kinds of links are always on the radar of search engines. For this reason, Google has begun punishing websites through Google Penguin Algorithm that get backlinks in an artificial way.

What is a sitemap in Technical SEO?

Sitemap is an effective technique to inform the search engines or google to index the pages of that website. If you want to tell Google what pages on your site it should index and which it shouldn’t, then a sitemap is a good way to do so.

What is the use of keyword research? How to do keyword research?

To get more customers from search engines like Google, you need to conduct keyword research to identify the best phrases to use in your content. You can use keyword research tools such as ahrefs or ubersuggest to conduct a detailed keyword research.

Domain authority: What is it, and how can I get more of it?

Moz tools’ domain authority measure is widely used by bloggers and SEOs throughout the world to determine a website’s credibility. 

Do search engine rankings take into account the speed of a website?

Yes, According to Google, website speed is one of the most significant ranking criteria.

What exactly is competitor research?

Competitor research entails looking at the websites of your competitors in order to improve your chances of attracting more targeted traffic, backlinks and revenue to your site

To get all updates of digital marketing, you are a few clicks away from digitalworldseo. The best Digital Marketing Blog site. You can read many other valuable topics like this at Digitalworldseo to understand more about Google updates. SEO, SMO, Digital Marketing, and Content Marketing. 

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