AMP Accelerated Mobile Pages is an open-source HTML framework. It was developed by Google to compete with Facebook instant articles. This powerful tool is optimized for mobile and web browsing, which stipulates website speed. But What happened when we turned off AMP? Let’s dive into the topic and know more about AMP.

Does AMP Really Impacts Traffic of Website?

It is difficult to reach any conclusion, about traffic changes since we turned off AMP. Let’s take an example that clears all your doubts about AMP. 

There is an older article about “Google SERP Easter Eggs”. The blog ranks higher and usually spikes a few times during the year. Most of the mobile traffic from that post goes to AMP. Suddenly, AMP turned off and noticed that traffic shifted back to the native page. 

The Main Reason for shutting down AMP

The main reason for turning off AMP was to better understand our metrics. Once we turned off AMP, it is difficult to mention how our audience move from AMP pages to native ones. 

On the same hand, users were doubled counted as unique in both AMP and native websites. In short, we have seen a change in the returned visitors by 30% increase, since we turned off AMP.

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