The On-Page SEO or the On-Site SEO is the technique to describe and optimize web pages.
In On-Page SEO, you need to do some certain activities that help the search engines and the visitors to know about the website.
One of the essential techniques to do effective On-Page SEO is Meta Tags. However, not all the meta tags are still relevant for SEO.
Therefore, you need to understand the Meta Tags and how to use them. This article presents you a beginner-friendly guide describing all about the Meta Tags for SEO.
What are Meta Tags?
In simple words, meta tags are the snippet codes that describe the web page to both the search engine and the user.
However, these meta tags are not visible on the web-page but are present in the source code of the webpage.
These tags also help search engines and browsers to understand:
- Display of the Search Results
- Display of the content to the visitor
Why Meta Tags are Important for SEO?
Meta Tags are important for SEO(Search Engine Optimization) because they lay out the content of the website to the search engines.
Furthermore, they also help in attracting the visitors and have an impact on engagement, traffic and SERP Rankings.
Types of Meta Tags
As the name suggests, Meta Title or Heading describes the primary topic to the search engine bots and the website visitors.
It is also the Title to the webpage that is visible to users on Google when they search their query.
It is the foremost important type of Meta Tags and therefore you should follow some guidelines for writing Meta Title. For example,
- Always write a unique Title
- Keep it up to sixty Characters
- Use Title Case and Avoid Clickbait titles
- Try to use Keywords in the title and fulfill the search intent
Meta Description is simply a brief summary of your content. It is also an important Meta Tag because it influences the audience whether they will click on the website or not.
This popularly known as SEO Meta Tag does not generally affect the SERP rankings.
However, it has a direct impact on CTR(Click Through Rate) which is the important deciding factor of rankings. To effectively use Meta Descriptions, you should:
- Don’t use Commas and Quotation Marks
- Make sure to keep the characters length at least up to 160.
- Use Yoast SEO Plugin
- Use Keywords in Meta Description but do not overdo this
- Try to summarize the whole content in one single line
Meta Keywords are famous meta tags that we can use in the HTML Code of the website to inform search engines about the content.
Unfortunately, the search engines do not now consider it for rankings.
The Marketers usually insert Meta Keywords in the Header Section of the HTML and therefore you can’t see them on the page from a visitor’s point of view.
The best way to improve rankings through using Meta Tags for SEO is to now remove Meta Keywords.
Similar to above Meta Tags for SEO, the meta robots help the search engines to understand how to crawl the website.
In addition, Meta Robots also tell the search engine crawlers to crawl your website or not.
In other words, The Meta Robots are present in the HTML code and they simply serve the two purpose:
- Hide the pages that you don’t want the search engines to crawl
- Tell the Search Engine to have a look at your page
Effective way to use Meta Robots ( Meta Tag SEO) is:
- Use only when you want the crawler to look at the content in a certain way.
- Avoid Blocking pages in robots.txt while using Meta Robots
The four main meta tags for SEO are Meta Title, Meta Description, Meta Keywords and Meta Robots. Make sure to use this list of SEO Meta Tag and their best practices in order to get best results in the SERP Rankings.
For more Blogs Related to SEO
- Google Core Update 2022
- Google Search Console Permissions
- Google Search Console Remove Link
- Google Pigeon Algorithm
- Google Hummingbird Update
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