Search engine optimization relies heavily on header tags. Users and search engines equally benefit from the use of header tags. For example, they serve as pointers for readers, assisting them in determining the topic of a post or page. Thus, In this article, you will understand how to use header tags for SEO – HTML Header Tag.

What is HTML Header Tag?

Web browsers utilise the HTML tag header tag to show a piece of content on a page with the appropriate style. A header tag serves the same purpose as a print heading: introducing or titling what follows. Header tags in HTML are arranged in a hierarchical order, from <h1> to h6>.

  • As a rule of thumb, H1 tags are reserved for the most significant material, such as an article’s title or the primary subject.
  • It is usual practise to utilise subheadings with H2 and H3.
  • Lastly, the H4-H6 tags can be utilised to better organise the content inside the subsections mentioned above.

Why are Header Tags for SEO Important?

Header Tags for SEO are important because of primarily two reasons. 

Reduce the bounce rate.

It’s likely that visitors will leave your site if they are unable to locate what they are seeking for immediately. 

If you know how to use header tags, you will create an effective layout of your content and reduce the bounce rates. 

Bounce rates are tracked by search engines. Because of this, search engines may deduce that your page fails to meet the needs of visitors that land on it. As a result, your rankings may decrease.

Google uses Content and a HTML Header Tag for Snippets or Meta Descriptions.

Search engines like Google give information on what your website is all about in meta descriptions or snippets through the HTML Header Tag.  

Thus, one of the best techniques of content optimization for SEO is to use HTML Header Tag effectively.

How to use Header Tags for SEO effectively in 2022? 

  • Use the Header Tags to provide structure and clear the search intent. For example,
    • H1 for Title
    • H2 for subheadings
    • H3-H6 for subtopics
  • Google suggests the text in the HTML header tags is more important than the rest of the text. Hence, you should place keywords in your HTML Header Tag and especially in H1.
  • Make sure to layout your content more than 300 words to have subheadings.
  • Most of the time, the text that comes after a subheading shouldn’t be more than 250-350 words long.
  • If you want to make your heading tags better, there are plug-ins that can help. For example, you can use Yoast SEO.
  • Try to use your header tags in a consistent manner. For example, you should use one h1, then h2 and h3 wherever required. On the other hand, H1, then H2 then H1 and then H2 will look extremely rough and unclean.
  • Avoid keyword stuffing and internal linking in a HTML Header Tag.
  • Make unique headings and you can also ask mention questions in header tags to make content more interactive.
  • Use <h1> tags to target promotional searches with great deals, like discounts or add-ons so that users can easily find them.

Things to keep in mind while you use Header Tags for SEO – HTML Header Tag

  • Do not use heading tags to hide text that you do not want people to see. Hidden text can hurt your site, particularly if the hidden text is a piece that affects SEO.
  • Make sure that you don’t use the same heading tags on various pages of the website
  • Do not use heading tags to make your text look better. Instead, use them to show defined and systematic content on web pages in a clear way. Use CSS stylesheets to make things look good.
  • Don’t overuse H1. Many people believe using H1 for all headings will be best for SEO. However, it isn’t true. 

To get all updates of digital marketing, you are a few clicks away from digitalworldseo. The best Digital Marketing Blog site. You can read many other valuable topics like this at Digitalworldseo to understand more about Google updates. SEO, SMO, Digital Marketing, and Content Marketing. 

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1 Comment

  • gralion torile
    Posted May 13, 2022 at 6:42 am 0Likes

    Thank you for every other informative web site.

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