Content is the most important factor for ranking. Without Content Optimization for SEO, it is almost impossible to rank today. Hence, it is important to know about some do’s and don’ts of Content Optimization for SEO. In this article, you will learn how to optimize your content and these tips are going to be valuable for you in the long run.
How do you define Content Optimization for SEO?
Content Optimization for SEO means presenting or publishing a content in such a way that search engines as well as humans can understand it.
In simple words, Content Optimization is a SEO technique in which you improve the content on your website so that users can understand and search engine bots can understand and rank it.
Why do we optimize content for SEO?
At present search engines like Google focus only on search intent. In simple words, Google shows the results on top that resolve the query of the user in the best possible way.
Hence, Content Optimization for SEO becomes an important task that can make users as well as google understand that this content can resolve the user’s query.
Furthermore, Content Optimization helps in getting organic traffic and building a regular audience. Similarly, from the user’s perspective, your content becomes more trustworthy and hence more chances of converting the leads.
How to Optimize Your Content: Do’s and Don’ts
Content Optimization for SEO can be done in multiple ways. However, the basics remain the same and you should always do the following as per Google:
Do a Detailed Research
Research is the primary step in the complete process of Content Optimization. You should perform Keyword Research as well as topic research before writing any content.
Chances are your competitors have already written content for the same topic. Hence, your detailed research can help you find the keywords that are relevant but not used.
Besides, the topic research will include visiting your competitors’ websites. Thus, you can find how much content and what kind of content that you need to rank in SERP.
Do write unique, relevant and simple content
You must always write a piece of content that is simple and easy to understand. Because complex language can result in a high bounce rate.
Thus, to make your content engaging you must use following elements:
- Well Written for general public
- Has less Passive Voice
- Sentences should be short and not hard to read
- Easily Scannable to human eye and proper usage of Titles, Headings and Bullet Points
- Use of visual content such as Infographics and Short Videos
- Write as if you are talking to a friend and Have a Sense of Humor
- Share the latest information
- Be open to feedback from the readers
- The content should be optimized for Mobile users too
Don’t Avoid Sitemap
A sitemap is a file on your website that informs search engines about new or updated content.
In other words, it is an effective way in which you tell to Google that these pages of the website are important.
Furthermore, sitemaps also assist search engine crawlers to crawl your webpages, complex files or sites having multiple content.
Don’t miss the technical aspect of website
Nowadays, Google is putting a lot of importance on technical aspects of websites along with the SEO Activities. Hence, the content optimization for SEO should also include:
- Make the content easy and responsive for Mobile devices too
- Use keyword based anchor texts to internal link your web pages
- Make the URLs short
- Use Image Alt Tag
- Create unique and Engaging Meta Tags for SEO
- Utilize Social Media Optimization Techniques so that other platforms also help google understand more about your website.
Things to Keep in Mind Before optimizing content
1. Use Headings Properly that brief the content
Most of the readers of your blog or visitors on your site skim through the content. In simple words, people don’t reach the entire content on your website. Hence, you should use headings properly that can present the content to the visitor in the summarized manner.
2. Optimize your Internal Links
Content Optimization also involves optimizing your internal links. To properly optimize your internal links, you should follow the basic checklist given below:
- Avoid Repetitive Anchor Texts
- Use less Naked URLs
- Use Links in Proper Context
- Prefer Reciprocal Links ( Give and Take Outbound and Inbound Links in the same niche)
- Get Do-Follow Links from High Authority Websites
3. Analyze and Think Like your Audience
It is essential in Content Optimization for SEO, to think like an audience. If you don’t analyze how your customers behave, chances are you will have a high bounce rate.
For example, if a visitor wants to know the best tips for improving handwriting, you should give proper tips. Therefore, you should also analyze your own search queries or be aware of the people around you how they search.
Keep Updating the Content
Search Engines Crawlers keep checking the content consistently in order to provide the latest information to the people. Therefore, it is observed that latest content generally ranks higher.
Though, it might not be possible or easy for you to publish the latest content. So, you can also
keep updating the content to rank higher in SERP and maintaining your rankings.
Here you can also try to analyze your competitor’s website and see how many times they update their content. You can update your content more often to have higher ranking than them.
Conclusion – How to Optimize Your Content
Content is the important factor to rank and you should understand the importance of Content Optimization for SEO. The Content Optimization includes on-page seo activities as well as off-page and technical seo activities.
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